The new OB.dk has the purpose to motivate fans to watch the games and support the club. The main challenge was to create a dynamic website with extensive and flexible possibilities.
OB.dk is featuring an enhanced design aiming to offer supporters a better user-experience and persuade them to watch the games, sign up for premium content, as well as to provide a special log-in area for supporters and sponsors.
The ultimate goal is to meet the fans’ foremost needs and win each visitor for the club. During the first five hours after the launch, the the new OB.dk gained more than 200 paying users.
Odense Boldklub, known as OB, is a Danish professional football club founded in 1887. The club have won three Danish championships and five Danish Cup trophies. OB plays in the Danish Superliga.