Amnesty
- Strategy
- User experience
- Technology
Amnesty.dk is all about interactivity, communication, engagement and support. Technology and design work together to provide visitors the chance to get involved and become part of the solution. With a clean, minimalist, but visually intensive design, Amnesty.dk layout draws the end user's attention to the most important content throughout the site. The intuitive navigation enables users to find the information they need in only a few clicks.
Amnesty.dk features three systems that work in tandem: a web site with "reach" social media elements, an e-commerce solution, and a Customer Relation Management system. Thus, visitors can show their support for the organization by shopping, making donations, signing campaigns, and leaving comments without disclosing their private data to third-party intermediaries.
Testimonials
"With the new Amnesty.dk, it is easier to get information about human rights and Amnesty International; it is easier to engage in human rights issues and support Amnesty financially or through activism. It is also easier for us to communicate with our members and supporters because now we can deliver a more personalized and relevant message to each and every one of them."
– Nikolas Glen, Direct Marketing Coordinator at Amnesty International