New OB.dk - dynamic and flexible as in football

10 Aug. 2010

Propeople has developed a new strategy and design for the newly released www.ob.dk to motivate fans to watch the games and support the club.

OB.dk is featuring an enhanced design aiming to offer supporters a better user-experience and persuade them to watch the games, sign up for premium content, as well as to provide a special log-in area for supporters and sponsors.

The main challenge was to create a dynamic website with extensive and flexible possibilities. The ultimate goal is to meet the clients’ foremost needs and win each new visitor for the club. In the first five hours after the launch of the OB.dk, the site had more than 200 paying users.

Odense Boldklub, more commonly known as OB, is a Danish professional football club founded in 1887 and is based in the town of Odense. The club have won three Danish championships and five Danish Cup trophies. OB plays in the Danish Superliga.