A joint venture between Denmark and Sweden takes shape in Malmö
5 May. 2010
Newly formed Aspekta Propeople sets its sights on user-friendly web solutions.
Malmö's premier PR and Communications consultancy agency, Aspekta, and Copenhagen's best web production company, Propeople, are teaming up to create, Aspekta Propeople AB, which will offer the best user-friendly web solutions on the Swedish market. The new CEO of Aspekta Propeople will be Liselott Kihlstedt, who up until now has been the CEO of Drivhuset in Malmö.
Aspekta Propeople can offer comprehensive solutions to its customers with services that range from simple communication strategies all the way to support for all activities out on the web.
“The combination of Aspekta’s skills in strategic communications and Propeople's development of user friendly web solutions will create a strong environment to develop high quality standards for our customers."
says Magnus Dahl, CEO of Aspekta.
Aspekta, based in Malmö, is southern Sweden's largest consulting company within PR and communications. Its' business concept is to create added value and profitability for businesses and organizations through innovative solutions to their customers' communication needs. Aspekta consultants work with public affairs, marketing, public relations and financial communication. Among its customer base, one will find prestigious names such as Region Skåne, Lund Energy Group, Axis Communications and Länsförsäkringar.
“We will provide the highest quality products and the best service at a reasonable cost. This strategy is successful in Denmark, and now we have found the right partner with the necessary footholds in the Swedish market in order to make it successful here" says Michael Drejer, CEO of Propeople ApS who will become the new Chairman of Aspekta Propeople AB.
On the Danish market Propeople is one of the leading providers of homepages and website solutions within social media. While the operations are conducted from Copenhagen, the production is mainly located in Bulgaria and Moldova. Their customers include Amnesty International, Arla, A.P. Møller and Egmont.
“It's incredibly exciting to develop and lead a new company that is able to offer such comprehensive web solutions. With Aspekta and Propeople’s long experience behind us, I am confident that we will quickly find our first assignments and deliver the desired results to our customers." says Liselott Kihlstedt, who is the newly appointed CEO of Aspekta Propeople AB.
Liselott (Lisen) Kihlstedt has been the CEO for Drivhuset in Malmö, before accepting the position with Aspekta Propeople AB . She has a master's degree in computer science. Aspekta Propeople will be based in Malmö, and in 2010 intends to recruit several clients as well as a few Senior consultants with advanced skills in user-experience design and web technology. The board of directors will consist of Propeople's CEO Michael Drejer as president, Aspekta's CEO Magnus Dahl, Propeople's president Ole Andersen and Aspekta's president Sophie Persson.
Contacts
Liselott Kihlstedt, CEO Aspekta Propeople + 46 70 277 21 73
Magnus Dahl, CEO Aspekta + 46 70 830 05 60
Michael Drejer, CEO Propeople and chairman of Aspekta Propeople + 45 28 57 33 38