UNICEF is funded exclusively by voluntary contributions, thus the website was designed to serve as a proactive online fund-raising tool. The advanced donation system involves separate forms for one-time or monthly donations, generic or specific on-purpose contributions, as well as instant tax exemption forms for donors. The "Donate now" button may be placed anywhere on the site – news, articles, reports, galleries, videos – so the user can immediately contribute to each certain action in a matter of a click.
Ultimatively, UNICEF.dk has a new intuitive and appealing design focused on content and calling visitors for action – support UNICEF and help the children all around the world.