Amnesty
- Strategy
- User experience
- Technology
Amnesty.dk is all about interactivity, communication, engagement and support. Technology and design work together to provide visitors the chance to get involved and become part of the solution. With a clean, minimalist, but visually intensive design, Amnesty.dk layout draws the end user's attention to the most important content throughout the site. The intuitive navigation enables users to find the information they need in only a few clicks.
Amnesty.dk features three systems that work in tandem: a web site with "reach" social media elements, an e-commerce solution, and a Customer Relation Management system. Thus, visitors can show their support for the organization by shopping, making donations, signing campaigns, and leaving comments without disclosing their private data to third-party intermediaries.
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Testimonial
"With the new Amnesty.dk, we have seen an increase in visitiors and more importlanly - as part of our strategy - an increased in repeated visits from our members. Now we have more visitors acting for human rights through signing actions, becoming members and making donations.
Our staff finds it easier to communicate with members/supporters and deliver a personalized and relevant message to each and every one of them. We are very happy with Propeople's work and we continue to work with Propeople to constantly improve the website."
– Nikolas Glen, Direct Marketing Coordinator at Amnesty International