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The all new Amnesty.dk

Who wouldn't fight for amnesty? We did! We've not only did it, but we've built the new Amnesty.dk so everybody can fight for amnesty having a strong online base.

The new Amnesty.dk is all about interactivity, communication, engagement and support. The technology and the design work together to provide visitors the possibility to become a part of the solution and the possibility to act themselves.

Powered by Drupal, the immediate benefit and a great improvement is that it's much easier to update and maintain the website on a daily basis. "Now we are able to present the issues in almost real time, thus engaging the visitors to take actions for human rights", says Nikolas Glen, Amnesty International Direct Marketing Coordinator.

Featuring a clean, minimalist, but visually intensive design, Amnesty.dk layout is arranged to lead visitors' attention to the most important content on the mainpage and throughout the site. Browsing the website and accessing all the content is a matter of few clicks due to the intuitive navigation system.

Amnesty.dk is also developed as an e-commerce solutions, allowing visitors to shop right on the website without the need to disclose their private data to the third party intermediaries. In addition, Amnesty.dk has it's own Customer Relation Management system, so the Amnesty stuff can connect and track each visitor on an individual level. On the new Amnesty.dk visitors can manifest their support by signing campaigns, making donations, leaving comments and sharing their concerns and opinions. Contributing to the Amnesty's causes is easier than ever before.

Nikolas Glen, Amnesty International Direct Marketing Coordinator, says: "With the new Amnesty.dk, it is easier to get information about human rights and Amnesty International; it is easier to engage in human rights issues and support Amnesty financially or through activism. It is also easier for us to communicate with our members and supporters because now we can deliver a more personalized and relevant message to each and everyone of them."

Conceptually, the new Amnesty.dk is the right approach to the new challenges of the Web and Amnesty International can now directly communicate and interact with visitors, members and supporters.

Visit the new Amnesty.dk and fight for amnesty... as we did!

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Written by:
Mihai Moscovici

 

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The right approach to new web challenges

It’s no secret we now live in the Web 2.0 era. The web switched from being a monologue, to a direct and participative dialogue. In fact, today the web is merely a platform for social interaction. People communicate, interact, socialize, and share more than ever before. Web 2.0 changed the way people behave online. People are no longer speechless users; they have an opinionated, outspoken, loud, honest and straight talking voice.

Back in 2007 Dan Scheinman at Cisco Media Solutions Group, envisioned that corporations will tend to behave as media companies and the time proved he was right. Corporations reacted to the Web 2.0 explosion and became content producers, in order to directly communicate with customers: respond, answer and converse. A press release published online or a press conference in front of a bunch of journalists is no longer enough to persuade the public, now customers require information sharing, interoperability, and collaboration. Are you ready to challenge these requirements?

A corporation must play by the rules of its customers, otherwise it can be costly. It should stick to the concepts of the Web 2.0 and extensively use the evolved solutions such as social-networking sites, video-sharing sites, wikis, blogs, etc. It’s no longer difficult to have a virtual news room integrated in a web site. Having the right tools, a company can share information (text, podcast, and video), syndicate relevant content in real time. Employees can create and publish high quality content, and easily ask customers to provide feedback about their needs and wants.

At Propeople we found Drupal is a very powerful solution when it comes to integrate Web 2.0 concepts into a corporate web site, being one of the best Content Management platform on the market. Drupal allows one or multiple users to easily publish, manage and organize a wide variety of content on a website. Drupal is perfect for corporate web sites, community web portals, discussion sites, intranet applications, news publishing, personal or multiuser blogs, e-commerce applications, directories and social networking sites. Even more, Drupal allows you to mix all of these elements all together and it’s extremely flexible when it comes to adopt it in a way to fit any specific strategy.

Extra features are available when combined with dozens of free add-on modules: forums, newsletters, podcasting, picture galleries, file uploads and downloads, peer-to-peer networking and many other. Needless to say many corporations such as Google, Nokia, Symantec, Sanyo, Sun Microsystems, Adobe, FedEx and so many others already switched to Drupal.

Propeople has a huge variety of large Drupal projects in our portfolio and several new large web projects is about to be launched soon. Each of them is built on Drupal and incorporates most of the Web 2.0 concepts.

Drupal is a perfect platform for Web 2.0 interaction and communication. First, mastering your website through Drupal is easier than ever before. Drupal has an intuitive administration panel and a vast and freely available documentation that describes each step of the workflow. Second, Drupal’s integrated features allow customers to fully interact and communicate through the web site. Customers are able to express their thoughts and impressions by commenting, reviewing and rating different products and services. Third, Drupal is an open source technology. This means it’s free and can be customized according to the requirements on any specific web project. There are virtually no limitations for Drupal.

The web and the consumers are continuously evolving. A corporation cannot afford not to interact and communicate online with its customers. Nevertheless, each corporation must have a platform for interaction and communication with consumers. Yet, the question is what software to choose for managing the website and whether the chosen software can accommodate the current and future web trends.

If you have any questions regarding community solutions or Drupal, feel free to contact me or our CEO Michael K. S. Drejer.

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Written by:
Mihai Moscovici

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Welcome to Propeople’s new blog.

There are two great news at Propeople today. First, we re-launched our blog because we are committed to continuously communicate with our friends, supporters, partners and the community. This blog will not only be a way to present and share our projects, products and experience but also a means to gain your feedback, to find out about your thoughts about what we are doing.

Propeople blog is your ultimate gateway to the backstage of web-development. Here you will find lots of exclusive information and original and quality resources about web-design, CMS, Drupal, Microsoft EPiServer, virtual communities, e-commerce, blogging and Web 2.0. Here you will be able to read insightful reports from important web events and unique interviews with the best web experts and developers, as well as to ask your question and receive all the answers you need.

Second, Propeople has a new team member that will be taking care of the blog. I, Mihai Moscovici, am the new Propeople blogger. I started blogging more than two years ago and have developed several blogging start-up projects.

Recently I have earned my M.A. in Communication at the University of Texas at Arlington, and already had the chance to integrate into the corporate world while working as a Media assistant at IOM. However, when offered the opportunity, I was more than glad to accept to become a fulltime blogger.
I and the Propeople developer and executive team we will do our best to make this blog an extraordinary experience for every single visitor.

Now, subscribe to our RSS feed in order to be updated each time we have something new for you. Also, comment and tell us your opinion, let us know about your suggestions and expectations for the new Propeople blog.

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